Peter was a partner of VBM Associates who held several senior positions in the corporate world before establishing himself as a highly experienced strategy consultant in 2006.

Having graduated with a PhD in Chemistry Peter has over 25 years of involvement in Healthcare and Personal Product businesses. Earlier in his career he had senior roles in R&D, Marketing and Commercial Operations at Unilever and Boots Healthcare International including Global Head of Professional Marketing and Managing Director of Boots’ Italian business.

Since entering the consulting world Peter has led projects globally for both major multinationals and private equity backed enterprises. He has a consistent track record of finding value-based pragmatic solutions to complicated business problems. He has worked with a range of leading companies in various sectors across Europe, North America, Asia and Africa, including Novartis, Reckitt (RB), Unilever, Boehringer Ingelheim, HRA Pharma, Karo Pharma, Futura Medical and PZ Cussons.

Peter is passionate in helping clients drive top and bottom-line growth and uses his broad experience to help various functions within the client to communicate more efficiently.

With Stephen, he developed a highly effective consultancy model where experienced consultants that operate in a lean, networked fashion bring in relevant experts as needed allowing the team to be flexible as the project develops.

As of January 2023, Pete has retired from full-time consulting but remains part of the VBM Associates network.